Alphington Grammar School
Project: Brand Rejuvenation
Brief: Alphington Grammar School needed to clarify and evolve brand identity to define their point of difference in a very competitive industry. Their strong community culture and caring approach to their students and their education needed to be reflected in their brand promise and all brand touchpoints. This included internal staff engagement along with connecting to current and potential parents and students. We needed to deliver their story which would engage with their key demographic from surrounding areas.
Delivery: Brand workshop, Brand Strategy, Brand identity, Roll out of marketing collateral, Billboard signage, Prospectus, Advertisement series