WHAT'S IN A NAME?

Did you take a look?

Did you have a peek? Feast your eyes, or have a gander? Was it a casual glance, a rubberneck, or the full Blue Steel?

When we first started in business, we wondered if our name was going to take on a life of its own. It did take some time to formulate. Our name needed to reflect exactly who we are and what we do. As brand strategists, our job is to catch people’s attention.

Once the phone started ringing, we’d get a bemused silence and generally a “hah!” in response. Some would say “that’s awesome”, others would reply with “well you made me look”, or sometimes even “made you look you dirty chook!”

Seven years later (and seven years of hilarious phone calls), Made You Look has launched a total rebrand. We’re practicing what we preach, and think that our new look, feel and yes, even smell, reflects even better who and what we actually are.

Do we create engaging designs for print, digital, and more? Look over here. Do we execute integrated branding campaigns for major clients? Train your gaze here or here. Do we use visual and verbal language to create engaging stories for our clients and their customers? Mooch over there. Through print, digital and online, we want to share our belief that creating great brands is so much more than just a beautiful design. It’s how that design makes you act.

One way we wanted to create a memorable first impression was with a simple piece of communications – our wood business card.

While it surely adds another 2kg to the daily walk to work, we’ve found it amazingly effective in catching people’s attention. People play with it during meetings, they pop it on their desk, and in one recent example, a healthcare client used it to prop open a door during an emergency at her hospital! While business cards generally have more mundane purposes, we’d like our clients to create just as memorable an impression on their audience.

As we develop the MYL blog this year, we’ll share more of our ideas: branding, great design, marketing and more. What gets us out of bed in the morning, and what keeps us firing during the day.

So…how do you make people look?