Northpark Breast Service
Project: Brand Identity
Brief: Northpark Breast Service is comprised of a professional team of specialists and surgeons who treat women with breast issues. They are one of the very few services in the northern region that offer state of the art services, have highly trained surgeons and offer all services in their clinic – but they had no brand presence to represent the amazing work they do. They needed a brand that would speak to their target audience – women who had breast issues including breast cancer – and wanted to create an identity that gave them peace of mind and a sense of trust at a critical point in their lives. The brand language and visual style needed to speak to not only their target audience, but importantly also to their family and friends.
The brand is positioned to give confidence as well as provide an identity that truly reflects the amazing work they do and care they offer their patients.
Delivery: Brand Workshop, Brand Strategy, Brand Identity, Website, Stationery, Advertisements, Flyers, Brochures, Brand language