Red Cross

Project: Fathers Day donation campaign

Brief: We regularly worked on Red Cross donation campaigns and this one was truly special. It was to connect with their existing donor base on an emotional level, and ask them to donate so they can help children from war torn countries find their fathers who were lost or taken from them while fleeing their country. Our aim was to tell the story from a child who really did not know where their father was, and needed help locating him.

Delivery: Art direction, Imagery, Print artwork